Over the last decade, the per capita consumption of buttermilk powder in France shows a moderate upward trend, increasing from 0.27 kilograms per capita in 2013 to 0.31 kilograms per capita in 2023. Noticeable fluctuations occurred from 2013 to 2017, followed by a steady increase through 2019. Since 2020, the market volume has stabilized at 0.31 kilograms per capita. Analyzing the last two years, the year-on-year variation remains unchanged, while the five-year CAGR reflects a minor positive growth as consumption stabilized.
Looking ahead, watch for potential growth trends driven by increasing awareness of buttermilk's health benefits and culinary versatility, which could spur higher demand, alongside competitive pressures from alternative dairy products.
