In 2023, Malta led with the highest percentage of individuals ordering goods or services online from EU sellers. Other top performers included Cyprus and Burgenland (Austria). Notably, Hungary and Sweden showed significant year-on-year growth, increasing by 7.19% and 8.8% respectively. Conversely, Bulgaria and France experienced declines in online ordering, with drops of 6.17% and 2.94%. Italy and Germany also saw notable increases in online shopping activity.
Future trends to watch include:
- The impact of technological advancements on online shopping behaviors.- Potential regulatory changes influencing e-commerce within the EU.- Increased online shopping penetration in countries with currently lower rates, as digital infrastructure improves.- The influence of sustainability trends on consumer purchasing decisions.
Top countries in Individuals Having Ordered Goods or Services over the Internet from EU Sellers in the Last 12 Months by Country
| # | 10 Countries | Percent of Persons Who Ordered Goods or Services over the Internet for Private Use within the Last Year | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Malta | 87.92 | 2023 | +0.23% | -0.28% | View data |
| 2 | 2 Cyprus | 86 | 2023 | +0.49% | +0.75% | View data |
| 3 | 3 Burgenland (Austria) | 85.23 | 2023 | |||
| 4 | 4 Luxembourg | 78.53 | 2023 | -0.88% | -0.83% | View data |
| 5 | 5 Tirol (Austria) | 77.27 | 2023 | |||
| 6 | 6 Austria | 76.18 | 2023 | +0.36% | -1.24% | View data |
| 7 | 7 Ireland | 71.19 | 2023 | +1.58% | +3.62% | View data |
| 8 | 8 Belgium | 69.49 | 2023 | +1.49% | +1.65% | View data |
| 9 | 9 Central Transdanubia (Hungary) | 60.82 | 2023 | |||
| 10 | 10 Provincia Autonoma di Bolzano/Bozen | 59.68 | 2023 |
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