In South West England, there is a consistent upward trend in the percentage of individuals who have not made an online purchase in over a year, based on the forecasted data for 2024 to 2028. Starting from 3.93% in 2024 and gradually increasing to 4.51% in 2028, this indicates a steady year-on-year growth. The compound annual growth rate (CAGR) for this five-year period suggests a moderate increase. Exact figures from 2023 are not available for analysis within this dataset.
Future trends to watch for include assessing the impact of digital fatigue, changes in economic conditions influencing online shopping behaviors, and technological advancements that could potentially reverse or accelerate this trend. Additional factors such as shifts in consumer preferences and improvements in ecommerce experience may also play significant roles. Monitoring these elements will help in understanding the evolving dynamics of online shopping behaviors in South West England.
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