Based on the forecast data, Italy's sold production of tea or maté extracts, essences, concentrates, and preparations is expected to slightly decline over the next five years. In 2023, the production value was slightly higher compared to projected figures from 2024 onwards, which start at 94.476 million euros and gradually decrease to 94.179 million euros by 2028. Year-on-year, this indicates a consistent decline in production value. The compound annual growth rate over the period reflects this sluggish trajectory, marking a need for strategic marketing and innovation.
Future trends to watch for include the impact of evolving consumer preferences towards healthier and organic beverage options, along with potential regulatory changes in the EU market which may influence production strategies. Additionally, global tea trade dynamics and the rising popularity of maté as an alternative will be significant factors.
