The demand for wine in Brazil has seen significant fluctuations over the past decade. After peaking at 387.0 thousand metric tons in 2014, there has been a noticeable decline, culminating in 339.0 thousand metric tons in 2023. The year-on-year variation for 2023 stood at -0.59%, with a compound annual growth rate (CAGR) of -1.19% over the last five years. Significant drops were observed in 2015 and 2016 with year-on-year variations of -5.43% and -39.62% respectively. The market showed a recovery in 2017 with a 59.73% increase, but faced another notable downturn in 2020 with a -17.48% decline. Forecasted data from 2024 onwards suggests a continued slight decrease, with a forecasted five-year CAGR of -0.4%, leading to 330.56 thousand metric tons by 2028.
Future trends to watch for include the increasing shift towards premium and organic wines, as well as changing consumer preferences influenced by health and lifestyle trends. The impact of economic stability and foreign exchange fluctuations will also significantly influence demand dynamics.
