The global advertising and market research sector experienced varying trends in employee numbers across different countries from 2022 to 2023. Germany saw a notable decrease in staff by -3.08%, while the United Kingdom and Canada observed slight increases of 1.82% and 1.62%, respectively. Other countries like Italy and Poland had modest growth rates around 0.1% and 3.0%. Meanwhile, Sweden faced a significant decline of -3.29%, and Austria saw a minor reduction of -0.065%. Ireland exhibited the most substantial growth at 8.81%, followed by Denmark at 3.13% and Slovenia at 3.01%. Conversely, Latvia, Lithuania, and Estonia experienced small decreases in their workforce.
Future trends to watch for include the continuous digital transformation driving employment in the United Kingdom and Poland, the impact of economic fluctuations on Germany's job market, and the potential growth in Ireland driven by increasing investment in advertising and market research. Advanced analytics, AI, and personalized marketing are likely to shape the employment landscape in this industry globally.
Top countries in Employees in Advertising and Market Research Sector by Country
| # | 10 Countries | Thousand Units (Persons) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 177 | 2023 | -2.21% | -3.08% | View data |
| 2 | 2 United Kingdom | 165.64 | 2023 | +0.92% | +1.82% | View data |
| 3 | 3 Canada | 60.42 | 2023 | +1.02% | +1.62% | View data |
| 4 | 4 Italy | 60.1 | 2023 | +1.86% | +0.1% | View data |
| 5 | 5 Poland | 57.5 | 2023 | +0.88% | +3% | View data |
| 6 | 6 Netherlands | 44 | 2023 | +4.76% | +0.93% | View data |
| 7 | 7 Sweden | 22 | 2023 | 0% | -3.29% | View data |
| 8 | 8 Austria | 21.56 | 2023 | +0.98% | -0.065% | View data |
| 9 | 9 Romania | 15.8 | 2023 | -3.07% | +1.32% | View data |
| 10 | 10 Slovakia | 15.59 | 2023 | +14.29% | +0.26% | View data |
