The Television Programming and Broadcasting Activities sector in Turkey has demonstrated significant growth from 2013 to 2023, with values increasing from 3.94 billion to 7.55 billion New Turkish Liras. The sector experienced year-on-year variations, including peaks and declines, such as a notable drop in 2019 by 15.09% and a substantial recovery in 2020 by 23.05%. The compound annual growth rate (CAGR) over the last five years up to 2023 was 5.32%. This growth trajectory is expected to continue, with forecasted values rising to 9.35 billion New Turkish Liras by 2028, marking a five-year average growth rate of 3.4% and an overall growth rate of 18.19%.
Future trends to watch for:
- Increased investment in digital and streaming platforms
- Globalization of Turkish content with growing exports
- Technological advancements, including AI and VR, influencing content creation and consumption
- Potential regulatory changes impacting the industry dynamics
- Economic factors and currency fluctuations influencing profitability and growth