The global distribution of employees in the Advertising and Market Research sector reveals varying levels of engagement across countries, with Spain leading at 159.59 million hours as of 2024. Poland and Italy follow with 112.35 and 96.34 million hours, respectively. Countries like Romania and Ireland have shown significant year-on-year increases in employee engagement by 1.45% and 9.56% respectively, suggesting robust growth. Conversely, regions such as Greece (-4.05%) and Slovakia (-6.48%) have experienced declines. The five-year CAGR indicates stable or moderate growth in countries like Poland and Romania.
Future trends to watch include the potential for increased digital marketing and analytics roles, especially in dynamic markets like Ireland and New Zealand, which could experience accelerated growth. Automation and artificial intelligence are likely to influence the sector significantly, potentially reshaping workforce dynamics globally.
Top countries in Employees in Advertising and Market Research Sector by Country
| # | 10 Countries | Million Hours | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Spain | 159.59 | 2023 | +3.59% | -0.24% | View data |
| 2 | 2 Poland | 112.35 | 2023 | +0.93% | +3.41% | View data |
| 3 | 3 Italy | 96.34 | 2023 | +4.45% | +0.73% | View data |
| 4 | 4 Netherlands | 65.14 | 2023 | +0.4% | +0.45% | View data |
| 5 | 5 Czech Republic | 40.72 | 2023 | -4.34% | -0.54% | View data |
| 6 | 6 Austria | 33.27 | 2023 | +0.33% | -0.89% | View data |
| 7 | 7 Romania | 30.53 | 2023 | -3.36% | +1.45% | View data |
| 8 | 8 Sweden | 29.56 | 2023 | +0.034% | -1.91% | View data |
| 9 | 9 Ireland | 27.25 | 2023 | +6.84% | +9.56% | View data |
| 10 | 10 Hungary | 23.27 | 2023 | -5.24% | +1.16% | View data |
