The number of employees in the advertising and market research sector in Chile has shown some fluctuations over the past decade. In 2023, the sector stood at 29.83 thousand employees, reflecting a modest year-on-year growth of 0.75%. Over the last two years, the sector experienced slight variations, indicating a trend towards stabilization. The five-year CAGR ending in 2023 stands at 1.04%, highlighting steady albeit slow growth.
Looking ahead, forecasted data suggests a continuation of this gradual growth trajectory, with the sector projected to reach 30.88 thousand employees by 2028. The forecasted five-year CAGR is 0.55%, suggesting a consistent increase in employment, albeit at a slower pace compared to previous years.
Future trends to watch for:
- Impact of digital transformation on job roles and required skill sets.
- Potential effects of economic fluctuations on marketing budgets and employment.
- Evolving consumer behavior and its influence on market research priorities.
- Integration of innovative technologies such as AI and big data analytics.