In 2023, Italy led the European Advertising and Market Research sector with 62.9K jobs, showcasing a 0.19% year-on-year growth. The Netherlands followed with 44.0K jobs, holding steady without variation from the previous year. Austria and the Czech Republic experienced declines, with job figures at 22.48K and 22.35K and year-on-year decreases of 0.15% and 0.64%, respectively. Estonia remained constant at 3.25K jobs, while Iceland had the smallest workforce of 0.5K jobs, dropping 3.58% in 2023.
Looking towards future trends:
- Italy and the Netherlands are expected to maintain strong positions in the sector.
- Austerity measures in Austria and the Czech Republic could continue to influence job reductions.
- Estonia might focus on tech-driven advertising for growth.
- Iceland could face continued workforce challenges due to its smaller market size.
Top countries in Employees in Advertising and Market Research Sector by Country
| # | 6 Countries | Thousand Units (Jobs) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 62.9 | 2023 | +1.78% | +0.19% | View data |
| 2 | 2 Netherlands | 44 | 2023 | 0% | 0% | View data |
| 3 | 3 Austria | 22.48 | 2023 | +1.22% | -0.15% | View data |
| 4 | 4 Czech Republic | 22.35 | 2023 | -1.63% | -0.64% | View data |
| 5 | 5 Estonia | 3.25 | 2023 | +1.56% | 0% | View data |
| 6 | 6 Iceland | 0.5 | 2023 | 0% | -3.58% | View data |
