In 2023, Germany led European household expenditure on soft drinks with €28.39 billion, reflecting a strong market position. Significant year-on-year growth was observed, especially in Germany (6.17%), Croatia (8.71%), and Lithuania (6.86%). Countries like Austria and Greece experienced moderate increases of about 3%. Overall, a general upward trend in soft drink spending is apparent across Europe, with an average annual growth rate indicating a positive trajectory over the previous five years. However, some nations like Lithuania and Estonia have significantly lower absolute expenditures.
Future trends to watch include:
- Continued growth in Germany and Italy as market leaders.
- Potential for increased market share in smaller spenders like Croatia and Lithuania amid rising trends.
- Impact of health-focused consumer preferences and potential environmental policies on purchasing behavior.
Top countries in Household Expenditure on Soft Drinks by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 28,390 | 2023 | +5.38% | +6.17% | View data |
| 2 | 2 Italy | 13,850 | 2023 | +2.36% | +2.32% | View data |
| 3 | 3 Spain | 10,140 | 2023 | +2.38% | +4.26% | View data |
| 4 | 4 Netherlands | 3,890 | 2023 | +2.26% | +4.73% | View data |
| 5 | 5 Austria | 2,500 | 2023 | +1.11% | +3.27% | View data |
| 6 | 6 Portugal | 1,630 | 2023 | +1.88% | +2.81% | View data |
| 7 | 7 Finland | 1,590 | 2023 | +1.34% | +4.99% | View data |
| 8 | 8 Greece | 1,570 | 2023 | +1.46% | +3.22% | View data |
| 9 | 9 Croatia | 1,500 | 2023 | +1.32% | +8.71% | View data |
| 10 | 10 Ireland | 1,220 | 2023 | +1.97% | +4.64% | View data |
