The employment trend in the Advertising and Market Research Sector in Canada has shown fluctuations over the past decade. In 2023, the sector stood at 71.32 thousand persons. The employment experienced a significant dip in 2020, followed by a strong recovery in 2021 with a 15.22% increase. However, in 2023, there was a decline by 6.49% compared to 2022. The average annual growth rate over the last five years (CAGR) sits at 0.2%.
The forecast for the sector indicates a stable but slow growth trend from 2024 to 2028, with a modest CAGR of 0.04% and a total growth rate of 0.19% over this period. Employment numbers are expected to gradually rise, reaching 71.51 thousand persons by 2028.
Future trends to watch for:
- Impact of digital transformation on traditional advertising roles.
- Increased demand for data analytics and market research expertise.
- Potential shifts due to economic changes or global market dynamics.
