Based on the data provided, the turnover for advertising and market research in Switzerland stood at 3.15 Billion Euros in 2023. For the upcoming years, forecasts indicate a declining trend:
- 2024: 3.09 Billion Euros (-1.9% YoY)
- 2025: 3.02 Billion Euros (-2.3% YoY)
- 2026: 2.96 Billion Euros (-2.0% YoY)
- 2027: 2.9 Billion Euros (-2.0% YoY)
- 2028: 2.84 Billion Euros (-2.0% YoY)
The Compound Annual Growth Rate (CAGR) from 2023 to 2028 is approximately -2.0%, reflecting a gradual decline in market turnover.
Future trends to watch:
- Digital transformation and automation in advertising trends
- Increased focus on data privacy regulations
- Shifts in consumer behavior and spending
- Emergence of new advertising channels such as social media and digital platforms
- Growing importance of analytics and market research in strategic decision-making
