In 2023, 70.68% of internet users in Alsace purchased online within the last three months. The forecasted data for 2024 to 2028 shows a consistent upward trend, with percentages incrementally increasing each year: 71.97%, 73.26%, 74.53%, 75.81%, and 77.07%, respectively. This reflects a steady year-on-year growth of approximately 1.8% to 1.9%. Such a trend underscores a maturing e-commerce environment in the region with a compound annual growth rate (CAGR) of about 1.9% over the five-year forecast period.
Future trends to watch for include potential saturation points where growth may stabilize as the majority of internet users adopt online purchasing. Additionally, technological advances, increased mobile commerce, and evolving consumer preferences could further influence buying habits in the coming years.
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