Whole milk consumption in the US is projected to gradually decline from 2024 to 2028. In 2023, the whole milk consumption stood at 50.31 pounds per person. In 2024, it's forecasted to be 50.01 pounds, reflecting a slight decrease. This downward trend continues in subsequent years, with consumption projected to fall to 49.74 pounds in 2025, 49.48 pounds in 2026, 49.22 pounds in 2027, and 48.97 pounds in 2028. The year-on-year variations show a consistent but slight decline, indicating a gradual shift in consumer behavior. The last two years depict a 1.3% decline, while the five-year compound annual growth rate (CAGR) from 2023 to 2028 is approximately -0.53%.
Future trends to watch for include:
- Increasing consumer interest in plant-based milk alternatives.
- Shifts in dietary preferences towards low-fat or lactose-free products.
- Impact of nutritional studies and health guidelines on dairy consumption.
- Potential economic factors affecting consumer purchasing power and choices.
