The import of personal deodorants and antiperspirants to the Philippines is projected to increase steadily from 2024 to 2028. In 2023, the import value stood at an estimated 4.1876 million kilograms, reflecting a consistent year-on-year growth. The forecasted figures for 2024 indicate a 3.2% increase from the previous year. This positive trajectory continues with a 3.3% increase in 2025, followed by a 3.1% rise in 2026, a 3.0% growth in 2027, and a 2.8% increase in 2028. The compound annual growth rate (CAGR) over the five-year period is projected to be approximately 3.1%, reflecting a stable upward trend in import volume.
Future trends to watch for include potential shifts in consumer preferences towards natural or organic products, which could drive changes in demand patterns. Additionally, economic factors and trade policies may influence import dynamics, necessitating close monitoring of these variables to adjust market strategies accordingly.