European Sold Production of Rusks and Biscuits Share by Country (Euros)

In 2023, the European sold production of rusks and biscuits was led by the United Kingdom, constituting the largest share at 20.92%, followed by Italy at 16.3%, and Spain at 14.07%. Germany and the Netherlands rounded out the top five with shares of 12.24% and 7.39%, respectively. Notably, France recorded a noticeable decline with a substantial year-on-year decrease of 28.31%, contrasting the modest increases seen across most other European countries. Smaller markets such as Iceland and Slovenia also faced declines, while others like Slovakia and Lithuania saw stronger growth at around 4-5%.

Anticipated future trends in the European biscuit and rusk sector may feature continued growth from emerging markets like Lithuania and Slovakia, potentially driven by increased domestic production capabilities and a rise in consumer demand. Established markets such as the UK and Italy will likely maintain significant shares while striving to innovate and diversify product offerings to sustain market dominance. Observing sustainable production practices and health trends will be crucial for manufacturers looking to align with evolving consumer preferences.