In 2023, the market for prepared or preserved frozen potatoes in Italy reached 255.08 million kilograms. Examining the variations, the market observed a modest year-on-year growth of 0.75% from 2022 to 2023. Over the past five years, the compound annual growth rate (CAGR) was 0.5%, indicating a steady albeit slow increase in demand for frozen potato products.
Looking ahead, the forecast suggests a continued gradual upward trend with a 5-year CAGR of 0.57% leading to an overall growth rate of 2.87% by 2028. Future trends to monitor include potential shifts towards healthier food options which might impact demand, technological advancements in food preservation, and a potential market expansion due to changing consumer preferences internationally.
