In 2023, the value added of advertising and market research in Norway was 7.8 billion Norwegian Krones. The forecasted data for the years 2024 through 2028 show a steady increase in this sector, with values at 7.99 billion in 2024, and reaching 8.82 billion by 2028. The year-on-year variation suggests consistent growth: 2.43% from 2024 to 2025, 2.56% from 2025 to 2026, 2.6% from 2026 to 2027, and 2.32% from 2027 to 2028. The Compound Annual Growth Rate (CAGR) over the five years from 2024 to 2028 is approximately 2.5%, indicating sustained growth in the Norwegian advertising and market research sector.
Future trends to watch for include the increasing integration of digital technologies and artificial intelligence in both advertising and market research, the growing importance of data privacy and regulation, and the expanding role of social media platforms as key advertising channels.
