The predicted percentage of individuals in Insular Italy who purchased online in the last three months is set to rise steadily from 40.24% in 2024 to 48.13% in 2028. This demonstrates a consistent upward trend with an average yearly increase of approximately 1.89 percentage points. The consistent growth look stronger compared to previous years as the digital commerce landscape continues to mature beyond its 2023 base.
Future trends to watch for include:
- The impact of enhanced digital infrastructure on online shopping habits.
- Adoption rates among older demographics and remote communities.
- E-commerce policy changes influencing consumer behavior.
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