From 2013 to 2023, Germany's fruit and vegetable juice market experienced a significant decline in volume per capita, dropping from 1.51 kg in 2013 to 0.82 kg per capita in 2023. Between 2022 and 2023, there was a 6.8% decline, following a 6.4% decline from 2021 to 2022. The five-year compound annual growth rate (CAGR) shows an average annual decrease of approximately 2.9%.
Future trends to watch include a potential stabilization in the market as health consciousness grows. Innovations in juice offerings focusing on health benefits could spur renewed interest, potentially curbing the decline and creating niche market growth areas.
