Forecasted data indicates a steady decline in the domestic consumption of orange juice in Turkey from 2024 to 2028. Starting at 8.75 thousand metric tons in 2024, consumption is projected to decrease each year, reaching 8.26 thousand metric tons by 2028. This reflects a year-on-year decrease of approximately 1.5% to 1.7%. Compared to the actual consumption in 2023, which stood at 8.9 thousand metric tons, there is a noticeable declining trend. Over the five-year period, the compound annual growth rate (CAGR) is predicted to be approximately -1.5%.
Future trends to watch for:
- Changes in consumer preferences toward healthier beverage options.
- Potential impacts of economic fluctuations on consumer purchasing power.
- Developments in the local agricultural sector and orange production.
- Trade policies and import regulations affecting orange juice supply.
