In 2023, individuals who had last purchased online more than a year ago in Île-de-France were estimated at 3.27 million. The forecasted data from 2024 to 2028 indicate a slight decline, moving from 3.25 million in 2024 to 3.19 million in 2028. This reflects a nominal year-on-year decrease, suggesting a marginal shift in consumer purchase frequency. The compound annual growth rate (CAGR) over this five-year period implies a gradual adjustment toward more frequent online purchasing.
Future Trends to Watch For:
- The impact of digital transformation initiatives enhancing e-commerce experiences.
- Shifts in consumer confidence and economic factors influencing purchasing behavior.
- The role of targeted marketing strategies in re-engaging less frequent online shoppers.
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