Banana demand in Kenya has exhibited fluctuations over the past decade. In 2023, the demand stood at 1.33 million metric tons, marking a year-on-year decrease of 1.04%. From 2014 to 2023, the demand for bananas has generally been declining at an average annual rate (CAGR) of 1.29%. Notable reductions were observed in 2015 with a sharp drop of 21.52%, while the demand had a transient recovery in 2017 with an 11.33% increase.
From 2019 to 2023, the volume has consistently decreased every year, pointing to a broader trend of diminishing demand. The forecasted data suggest a continuation of this trend, with the demand decreasing at an average annual rate (CAGR) of 0.92% over the next five years, resulting in a total decline of 4.5% by 2028.
Future trends to watch:
• Changes in consumer preferences or dietary habits that may impact banana consumption.• Potential effects of climate change or agricultural practices on banana yield and quality.• Economic factors such as income levels and inflation that could alter demand patterns.• Government policies or initiatives aimed at promoting fruit consumption or improving agricultural productivity.
