The labour costs in the Advertising and Market Research sector in Austria have shown a steady upward trend from 2013 to 2023, growing from €692.68 million to €915.62 million. Notably, the year-on-year variation generally remained positive, with significant growth spurts in 2017 and 2018. The last two years reported a growth of 2.21% in 2022 and 2.12% in 2023. Over the last five years leading up to 2023, the compound annual growth rate (CAGR) was 2.09%.

Future trends:

From 2024 to 2028, the forecasted CAGR is predicted to be lower at 1.47%, indicating a slower growth rate compared to the past decade.
The total labour costs are expected to reach €1,000 million by 2028.
Potential factors influencing these trends include technological advancements, automation in market research processes, and economic shifts impacting advertising spending.