The Advertising and Market Research sector in France experienced a fluctuating trend from 2013 to 2023. In 2023, it stood at 101.17 thousand employees, reflecting a -0.95% decrease from the previous year. The last five years saw an average annual decline of 0.78%. Key variations include a notable dip in 2015 at -12.75% and a surge in 2020 at 9.99%. The long-term trend indicates a slow, but steady decline.
Looking ahead, forecasted data suggest a continual decrease in the number of employees, with a predicted 3.75% decline over the next five years. Factors to watch include technological advancements that could impact employment rates and shifts in economic policies affecting the sector.