In Belgium, the solid soap market (not for toilet use) experienced a consistent decline in value from 2013 to 2023, dropping from 39.448 million USD to 30.434 million USD. The most recent data from 2023 reflects a slight year-on-year decrease of 1.53%. Despite a marginal uptick in 2021, the compound annual growth rate (CAGR) over the past five years indicates a 1.98% annual decline. This persistent downtrend highlights a shift in consumer preferences or potential market saturation.

Future trends to watch for include:

Emergence of eco-friendly and organic solid soap products aligning with sustainability trends.
Impact of increased digital marketing strategies on consumer awareness and sale patterns.
Potential market shifts due to regulatory changes in the beauty and personal care industry.