In 2024, the household expenditure on bean-jam cakes (Manju) in Japan is forecasted to be 738 Yen. The data reveals a yearly decline with values decreasing to 597 Yen in 2028. This reflects a consistent downward trend with a significant year-on-year percentage decrease, indicating declining consumer interest or shifting spending habits. The compound annual growth rate (CAGR) over this period shows an average decrease each year.

Future trends to watch for include:

Changing consumer preferences towards healthier or international snacks.
Influence of demographic shifts, particularly aging population impacts.
Marketing and innovation in the traditional sweets sector that could drive re-engagement.