The Finnish market for oral hygiene products excluding dentifrices has shown notable growth over the past decade, reaching a value of €15.443 million in 2023. Historically, the market experienced a dip in 2014, but saw a significant rebound from 2016 onward, with the highest year-on-year growth in 2017 at 22.18%. The growth rate moderated in recent years, settling into a stable but positive increase, with a CAGR of 5.88% from 2019 to 2023.
In the last two years, the market grew by 3.19% in 2022 and 3.07% in 2023, indicating a steady but slowing growth trend. Forecasts suggest that this market will continue to grow, with an expected CAGR of 2.14% from 2024 to 2028, culminating in an 11.18% increase over the five-year period, reaching €17.676 million by 2028.
Future trends to watch include potential impacts from emerging technologies in oral care, increasing consumer awareness around oral health, and potential market shifts due to economic changes or advancements in product formulations. Monitoring these trends will be critical for strategic planning and market positioning.
