The market research and public opinion polling sector in Switzerland is forecasted to see a gradual decline in production value from 2024 to 2028. Starting at 444.2 million euros in 2024, the production value is expected to decrease to 430.4 million euros by 2028. This represents a consistent downward trend, with year-on-year variations indicating a decline of approximately 0.8% to 1.0% annually. Compared to 2023 figures, the market appears to be contracting as it edges forward.
Future trends to watch for include the potential impact of technological advancements, such as AI and big data analytics, which may transform methodologies and operational efficiencies in market research. Additionally, shifts in consumer attitudes towards data privacy and new regulatory frameworks could further influence market dynamics.
