The number of employees in the advertising and market research sector in Brazil is projected to grow steadily from 2024 to 2028. The expected figures are 119.88 thousand in 2024, 121.99 thousand in 2025, 124.06 thousand in 2026, 126.09 thousand in 2027, and 128.07 thousand in 2028. In 2023, the sector employed approximately 117.80 thousand people, marking an ongoing upward trend.

Year-on-year growth rates from 2024 onward anticipate continued expansion in this sector. The compound annual growth rate (CAGR) from 2024 to 2028 is approximately 1.67%, indicating consistent growth over this period.

Future trends to watch for:

Adoption of digital transformation strategies, impacting staffing needs.
Increased demand for data analytics specialists due to market data reliance.
Shifts toward sustainable practices influencing market approaches and employment.