The Czech Republic led in high-growth enterprises in market research and public opinion polling, signaled by a dominant share and a positive growth rate of 1.3% in 2023. Romania and Hungary showed notable growth, with Romania experiencing a strong uptick of 20.11% and Hungary increasing by 10.76% year-on-year. Conversely, Italy and Portugal witnessed significant declines of 8.97% and 7.79% respectively. Other countries such as Lithuania, Latvia, Norway, and Portugal showed either stagnation or slight decline. Over the past five years, overall growth in this sector has been modest across Europe.
Future trends to watch include:
- Potential continued growth in Romania and Hungary as they leverage expanding digital capabilities.
- A potential rebound in Italy and Portugal if they can adjust to market shifts.
- Expanding markets in Eastern Europe could lead to increased competitiveness.
Top countries in Number of High Growth Enterprises in Market Research and Public Opinion Polling Share by Country (Units (Enterprises))
| # | 9 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Czech Republic | 24.65 | 2023 | +6.67% | +1.3% | View data |
| 2 | 2 Slovakia | 16.95 | 2023 | 0% | -1.73% | View data |
| 3 | 3 Romania | 15.41 | 2023 | +25% | +20.11% | View data |
| 4 | 4 Hungary | 15.41 | 2023 | 0% | +10.76% | View data |
| 5 | 5 Italy | 15.41 | 2023 | 0% | -8.97% | View data |
| 6 | 6 Lithuania | 13.87 | 2023 | +12.5% | 0% | View data |
| 7 | 7 Latvia | 3.08 | 2023 | 0% | 0% | View data |
| 8 | 8 Norway | 1.54 | 2023 | 0% | 0% | View data |
| 9 | 9 Portugal | 1.54 | 2023 | 0% | -7.79% | View data |
