The number of persons employed in the advertising and market research sector in Spain stood at 107,56 thousands in 2023. Forecasts indicate a downward trend in employment from 2024 to 2028, with figures dropping from 104.91 thousand employees in 2024 to 95.24 thousand in 2028. The year-on-year variation highlights a consistent decline: -2.33% in 2025, -2.37% in 2026, -2.41% in 2027, and -2.45% in 2028. The Compound Annual Growth Rate (CAGR) over the 5-year period is -2.44%.

Future trends to watch for:

Digital marketing advancements potentially leading to more automated processes.
Increased demand for data analytics skills in market research.
Potential impact of economic fluctuations on advertising budgets affecting employment rates.
Growing emphasis on sustainability and ethical advertising influencing industry dynamics.