In Finland, the still wine market has shown fluctuations over the past decade, experiencing both growth and decline at various points. The data from 2013 to 2023 reveals the value of the market in million Euros. The still wine market size stood at 263.79 million Euros in 2023. In recent years, the market saw a slight increase of 1.68% year-on-year in 2023, following a 2.54% increase in 2022. Over the last five years, the compound annual growth rate (CAGR) averaged -0.52%, indicating a largely stagnant market with minor deviations in either direction.
Looking ahead, forecasts from 2024 to 2028 suggest a positive trend, with the market expected to grow to 284.96 million Euros by 2028. The projected average yearly growth rate, or forecasted 5-year CAGR, stands at 1.23%, translating to an overall growth rate of 6.29% over the next five years.
Future trends to watch for include:
- Increasing consumer preference for premium and organic wines.
- Impact of global economic conditions on purchasing power and import dynamics.
- Potential growth in online wine sales and digital marketing strategies.
- Evolving consumer demographics and their wine consumption habits.
- Regulatory changes affecting wine sales and distribution in Finland.
