As of 2024, the number of individuals in France who last purchased online more than a year ago is forecasted to be 4.05 million, showing a very slight annual increase reaching 4.08 million by 2028. This is based on a consistent annual growth of 0.01 million each year from 2024 onwards, signaling a stagnant trend. In 2023, the count was presumably at or very near 4.04 million individuals, given the minimal growth rate expected.
Future trends to watch for:
- The potential impact of enhanced digital literacy among older populations could further reduce the count of individuals purchasing online less frequently.
- Innovations in online shopping experience and delivery services might increase engagement, potentially reversing this trend.
- Economic factors and consumer confidence will also heavily influence online purchasing behaviors.
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