In 2023, the cider and fruit wines market in the UK was valued at 15.25 liters per capita. Forecasted data from 2024 to 2028 indicate a gradual decline in per capita volume, decreasing from 15.18 liters in 2024 to 14.87 liters by 2028. The anticipated year-on-year decrease is approximately 0.53% on average. Over the five-year period, the compound annual growth rate (CAGR) shows an overall decline in consumption behavior, reflecting a shifting trend within the beverage market.
Future trends to watch for include the potential impacts of health and wellness movements on cider and fruit wine consumption, consumer preferences for lower-alcohol or non-alcoholic alternatives, and the influence of economic factors on discretionary spending patterns.
