The forecasted share of households and NPISHs’ life insurance and annuity entitlements in the US is projected to decrease modestly from 5% in 2024 to 4.89% in 2028. This represents a year-on-year decline of approximately 0.8% to 0.4% during this period. The Compound Annual Growth Rate (CAGR) over the five years is expected to show a downward trend.

Future trends to watch include:

Changes in economic conditions that may affect household investment in life insurance and annuity products.
Regulatory shifts impacting insurance markets.
Variations in demographic factors influencing demand for these financial products.