The Perfumes and Toilet Waters market in Poland exhibited fluctuations between 2013 and 2016, with values slightly declining or marginally increasing each year. A significant positive change occurred in 2017 with a value increase of 9.35%, followed by even more substantial growth of 14.63% in 2018. However, 2019 saw a slight decline. From 2020 onwards, the market growth steadied with moderate increases year-on-year. As of 2023, the market stood at USD 1,125.6 million, representing a 1.05% year-on-year increase and averaging a 1% CAGR over the last five years.

Future trends to watch for include:

Continued moderate growth, with a forecasted 5-year CAGR of 0.78% and a total projected market value of USD 1,182.1 million by 2028.
Emerging consumer preferences towards natural and sustainable products.
The impact of digital marketing and e-commerce growth on market dynamics.
Potential supply chain disruptions affecting product availability and prices.