The soap market in Indonesia showcased fluctuating performance from 2013 to 2023. The market size experienced varying growth rates, with significant increases in 2016 and 2020 marked by growth rates of 24.21% and 12.57%, respectively. The years 2014, 2017, 2018, and 2019 saw a decline. By 2023, the market stood at $1.6572 billion with a 4.14% YoY growth. The last five years witnessed an average annual growth rate of 5.44% CAGR.
Looking forward to future trends, the market is expected to grow steadily, reaching $1.9772 billion by 2028 with a forecasted CAGR of 2.8%. Key trends to watch include increasing consumer preference for organic and natural ingredients, rising awareness of hygiene and sanitation, and potential market expansion driven by e-commerce channels.