In 2023, the demand for mate and tea in Japan was recorded at approximately 105.2 thousand metric tons. The forecast from 2024 to 2028 shows a year-on-year decline, with figures decreasing progressively: 103.96 in 2024, 102.72 in 2025, 101.51 in 2026, 100.32 in 2027, and 99.15 in 2028. This indicates a negative trend in demand with an average annual contraction reflected in a five-year CAGR.
Future trends to watch for include changes in consumer preferences towards alternative beverages, shifts in health trends influencing tea consumption, and the impact of potential economic fluctuations on purchasing power, which could further influence the overall demand for mate and tea in Japan.
