The demand for mate and tea in the US is projected to follow a declining trend from 2024 to 2028, decreasing from 135.2 to 128.1 thousand metric tons. This indicates a compounded annual growth rate (CAGR) of approximately -1.1% over these five years. In comparison, the demand stood at a higher level in 2023, reflecting an ongoing decline in volume.
Year-on-year analysis highlights a consistent decrease in demand, with each year observing a decline slightly above 1%. The demand reduction points to changing consumer preferences or potential market saturation impacts.
Future trends to watch for include evolving consumer preferences towards alternative beverages, innovations in tea products, and the impact of sustainability concerns on consumer purchasing behaviors. Monitoring these factors will be crucial for predicting future market dynamics and potential demand recovery.
