The expenditure on non-concentrated low-calorie soft drinks in the UK is set to increase consistently from 2024 to 2028. Starting at 46.41 pence per capita per week in 2024, it is projected to grow by approximately 2.8% to 3.2% year-on-year, reaching 51.4 pence in 2028. In 2023, the actual expenditure stood slightly lower, setting a foundation for this steady forecasted growth. The compound annual growth rate (CAGR) over this five-year period reflects a robust upward trend, indicating sustained consumer interest in these products.
Future trends to watch include potential shifts in consumer preferences towards healthier drink options, sustainability initiatives impacting packaging, and market innovation introducing new flavors and product lines catering to health-conscious consumers.
