The Whisky market in Germany witnessed fluctuations between 2013 and 2023. Initially, the market saw a decline, with values decreasing each year from 2013 to 2015. However, substantial growth resumed from 2016 to 2018, peaking in 2018. The subsequent years experienced variability with a significant drop in 2020, likely due to the pandemic, followed by a recovery and stabilization through 2023, where it stood at €319.71 million. The year-on-year increase from 2021 to 2023 was relatively moderate. The 5-year CAGR leading up to 2023 indicated a modest growth rate. Forecasts from 2024-2028 suggest a steady upward trend, with a 1.34% CAGR and overall market growth of 6.87% over five years.
Future trends to watch for:
- Increased demand for premium and craft whisky products.
- The impact of new regulations and trade agreements on the whisky market.
- Changes in consumer preferences towards sustainable and eco-friendly brands.
- Evolving distribution channels, especially online sales and digital marketing strategies.
