The number of self-employed persons in advertising and market research in France is forecasted to remain stable at 15 thousand from 2024 to 2028. In 2023, this figure also stood at 15 thousand, indicating no year-on-year change. This stability suggests a stagnant trend in self-employment within this sector over the medium term, with no variation in percentage reported for the recent years. Given the nonexistent growth, the compound annual growth rate (CAGR) over the past five years is effectively 0%.

Future trends to watch for include:

Potential impact of digital transformation and AI on autonomous work opportunities.
Changes in regulatory and economic factors that could affect self-employment dynamics.
Shifts in client demands and technological advancements that could create new entrepreneurship opportunities.