The production of advertising and market research in New Zealand saw significant fluctuation from 2013 to 2023, standing at 2.83 billion New Zealand Dollars in 2023. Key year-on-year changes included notable growth in 2017 (21.32%) and stabilization in recent years (0.71% in 2023). The CAGR over the last five years up to 2023 was 0.22%, reflecting a slow but consistent growth rate.

From 2024 onward, forecasted data suggests a steady increase in production value, anticipated to reach approximately 2.94 billion New Zealand Dollars by 2028. This projected growth aligns with a modest 5-year CAGR of 0.59%, highlighting gradual but persistent industry expansion.

Future trends to watch for:

Technological advancements driving more effective and efficient market research and advertising solutions.
Increased integration of AI and big data analytics in advertising and market research processes.
Shifts in consumer behavior influencing the strategic directions of market campaigns and research methodologies.
Potential economic factors, both local and global, which might impact spending on advertising and market research.