As of 2023, the UK leads the European market research and public opinion polling industry with a value of 5.14 billion Euros, followed by Germany at 2.63 billion, and France at 2.27 billion. The Netherlands and Italy hold 1.93 billion and 1.35 billion Euros, respectively. Spain, Belgium, Switzerland, Poland, and Ireland complete the list with values under 1 billion Euros. Year-on-year variations indicate a stable growth pattern across these countries, with a consistent CAGR for the industry over the past five years.
Future trends to watch include:
- Increased reliance on technology and big data analytics for research insights.
- Growing demand for real-time market insights driven by rapid market changes.
- Expansion into emerging markets within and outside the EU.
- Heightened focus on data privacy and compliance with EU regulations.
Top countries in Top EU Countries with the Largest Market Research and Public Opinion Polling Industry
| # | 10 Countries | Million Euros | Last Year | |
|---|---|---|---|---|
| 1 | 1 United Kingdom | 5,140 | 2016 | |
| 2 | 2 Germany | 2,630 | 2016 | |
| 3 | 3 France | 2,270 | 2016 | |
| 4 | 4 Netherlands | 1,930 | 2016 | |
| 5 | 5 Italy | 1,350 | 2016 | |
| 6 | 6 Spain | 927.8 | 2016 | |
| 7 | 7 Belgium | 872.5 | 2016 | |
| 8 | 8 Switzerland | 644.9 | 2016 | |
| 9 | 9 Poland | 583.9 | 2016 | |
| 10 | 10 Ireland | 495 | 2016 |
