The global number of persons employed in advertising and market research exhibits significant variations by country. The United States remains the leader with 672 thousand employees, indicating a modest year-on-year growth of 0.12%. Colombia shows robust growth at 3.57%, highlighting its burgeoning market sector. In Europe, Germany and the United Kingdom have seen slight declines and modest increases respectively, while countries like Poland and Slovakia experienced notable positive variations. Scandinavian countries show mixed trends, with Denmark witnessing a notable decline.
Looking forward, emerging markets like Colombia and Eastern European nations may continue to expand, driven by increasing digital transformation and foreign investments in these sectors. Developed markets may focus on automation and innovation for steady growth. Companies should monitor these dynamics to align their workforce strategies accordingly.
Top countries in Number of Persons Employed in Advertising and Market Research by Country
| # | 10 Countries | Thousand Units (Persons) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United States | 672 | 2023 | +0.15% | +0.12% | View data |
| 2 | 2 Colombia | 400.62 | 2023 | +3.41% | +3.57% | View data |
| 3 | 3 Germany | 241 | 2023 | -0.41% | -0.33% | View data |
| 4 | 4 United Kingdom | 192.92 | 2023 | +0.7% | +0.47% | View data |
| 5 | 5 France | 155 | 2023 | 0% | -0.13% | View data |
| 6 | 6 Spain | 101.6 | 2023 | -0.2% | -0.16% | View data |
| 7 | 7 Italy | 97.9 | 2023 | +0.72% | +0.6% | View data |
| 8 | 8 Poland | 90.8 | 2023 | +1.34% | +2.39% | View data |
| 9 | 9 Netherlands | 90 | 2023 | 0% | -0.22% | View data |
| 10 | 10 South Korea | 72.5 | 2023 | +1.26% | +1.44% | View data |
