Employment in the Market Research and Public Opinion Polling sector in Finland has shown a consistent decline from 2013 to 2023, with full-time equivalents dropping from 935 in 2013 to 632 in 2023. The decline has been marked by significant year-on-year variations, such as a 10.49% decrease in 2020 and a 2.17% dip in 2023. The Compound Annual Growth Rate (CAGR) over the last five years is -4.41%, underlining a persistent decrease in employment numbers.

Looking ahead, forecasted data suggest a continued downward trend, with a forecast five-year CAGR of -3.56%, leading to an anticipated employment figure of 504 full-time equivalents by 2028. This represents a 16.56% decline from 2023 levels.

Future trends to watch for:

Automation and AI could further reduce the need for human labor in data collection and analysis.
However, increased demand for qualitative research might counterbalance this decline slightly.
Economic shifts and changing business needs could influence sector employment unpredictably.