The UK leads in advertising and market research wages in Europe for 2024, experiencing a growth of 1.68% in 2023. While Germany and Spain saw declines at -7.27% and -1.12% respectively, countries like Ireland and Romania showed robust growth with 4.54% and 10.37% increases. Notably, Cyprus experienced the largest year-on-year surge at 12.5%. The compound annual growth rate (CAGR) over the past five years suggests consistent growth in Eastern European countries such as Romania and Lithuania, indicating positive long-term trends.
Future trends to watch in Europe's advertising and market research wage landscape include:
- Continued strong growth in Eastern European countries, driven by digital marketing expansion.
- Potential recovery in Germany and Spain if economic conditions stabilize.
- Technological innovations further influencing salary distributions across the continent.
Top countries in Wages and Salaries of Advertising and Market Research Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 25.6 | 2023 | +1.28% | +1.68% | View data |
| 2 | 2 Germany | 13.74 | 2023 | -8.86% | -7.27% | View data |
| 3 | 3 France | 13.16 | 2023 | -0.45% | -0.12% | View data |
| 4 | 4 Spain | 7.78 | 2023 | +0.075% | -1.12% | View data |
| 5 | 5 Netherlands | 6.22 | 2023 | +2.02% | +2.95% | View data |
| 6 | 6 Italy | 4.55 | 2023 | +2.91% | +0.39% | View data |
| 7 | 7 Switzerland | 3.54 | 2023 | -0.09% | +1.01% | View data |
| 8 | 8 Poland | 3.25 | 2023 | +2.47% | +1.23% | View data |
| 9 | 9 Sweden | 2.87 | 2023 | +0.17% | -0.61% | View data |
| 10 | 10 Denmark | 2.15 | 2023 | +0.59% | +0.91% | View data |
