The forecast data indicates a steady growth in the number of self-employed persons in advertising, market research, and other professional, scientific, technical, and veterinary activities in Germany from 2024 to 2028. Starting at 156,000 in 2024, this figure is projected to increase incrementally each year, reaching 162,000 by 2028. Compared to 2023, when the number stood at 154,000, the year-on-year growth from 2024 onward suggests a consistent upward trend. The compound annual growth rate (CAGR) over this five-year period reflects a modest yet stable market expansion.

Future trends to watch for:

Digital transformation in advertising and market research is likely to fuel self-employment opportunities.
Integration of AI could redefine frameworks in professional and technical activities, influencing employment dynamics.
Ongoing developments in veterinary activities might open new niches for self-employed professionals in Germany.